Winners and non-winners of Google algorithm modification

When Google changed its algorithm, every company in the business of internet content was right away affected. No aspect of doing business as an Internet content provider was unaffected. Google changed its search algorithm to stem the tide of worthless content material that has been overwhelming its search engine results, a move that shifted an estimated $1 billion across the content industry.

Google rewards high quality content

In the past year Google’s search quality has been degraded with garbage content material. To be able to repair search quality, Google has been told to modification things by many groups. The Google algorithm modification is meant to punish content farms and reward research, in-depth reports and thoughtful analysis, Google states, and it affected the internet writing industry as soon as Google flipped the switch. Any websites that had original quality content on them all the sudden got lots of traffic. Sites that exist simply to lure search engine traffic were devastated. The algorithm update has noticeably changed 11.8 percent of search queries, in accordance with Google. ComScore is an internet marketing research business that explained that the algorithm may change 1.4 billion searches in just one month based off of the 12 billion search queries in January that Google had.

Not helping content farms at all

There was a 5 to 50 percent increase in traffic to the Online Publishers Association's website a day after Google's algorithm change. Sistrix is a web metrics firm that explained "click bait" content material farms got a major hit with this. Websites for instance Mahalo.com, Wisegeek.com, Ezinearticles.com and Yahoo’s Associated Content material suffered a drop in Google search traffic in excess of 75 percent. Just last week Mahalo.com had to fire 10 percent of workers. Another content material farm is Demand Media. It has high quality and click bait on it though. Stock for eHow.com went down after the recent $1.7 billion IPO due to this. Demand Media benefited in the end though. There were issues that came with Demand Media online websites like AnswerBag.com and Trails.com though.

Traffic hits on Google

About 20 to 30 percent of traffic on a page is brought in when on the top listing of a Google search which helped internet publishing. Between 5 and 10 percent of traffic goes to second and third spots. Results on the page other than that get almost nothing. It’s at about 1 percent. Falling to the second page, in impact, creates search listings invisible. Google algorithms now tend to follow the Personal Blocklist on its Chrome browser. This allows users to block any web sites that seem offensive to them. Google said that although it does not use data gathered from Personal Blocklist, 84 percent of the domains blocked by Chrome users have been demoted by the algorithm change.

Articles cited

CNN

money.cnn.com/2011/03/08/technology/google_algorithm_change/index.htm

CNN Money

money.cnn.com/2011/03/08/technology/google_algorithm_change/index.htm” target=”_blank

Adweek

adweek.com/aw/content_display/news/e3i0fcd39a826b5c1cd3b13fba6c2a9dfba” target=”_blank

International Business Times

ibtimes.com/articles/116434/20110225/demand-media-google-algorithms-content-farms.htm

Sistrix

sistrix.com/blog/985-google-farmer-update-quest-for-quality.html

Google blog

googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html