If you're a bride or groom to be, you've probably heard of The Knot. The Knot’s site and other media are all about The Large Day, and today The Knot as a business is having a Big Day of its own. The Knot’s stock has been upgraded to a “buy” rating. Could you get money now for your wedding by investing in the Knot? Possibly you need to, but possibly not.
The media strategy of The Knot
The Knot is a publicly held media company. The Knot owns The Knot magazine and site, which are targeted toward engaged couples and newlyweds. The Knot also operates The Nest, a new parents magazine. The Knot also owns and operates a gift-registration service called Gift Registry 360. The Knot TV is also in development as a channel or series of shows depending around new families, engagements, and weddings.
The Knot financials
The financial balance sheet of The Knot is quite large. Just the advertising revenue from The Knot brings in over $ 14 million. Within the last year or so, operating expenditures have sat around $ 21 million. The Knot is able to boast a gross profit margin of about 78.8 percent. All in all, The Knot is doing relatively well, financially. Despite the good financial balance sheet, The Knot had stock prices drop by about $ 2.50 a share in February. The Knot stock prices have sat around $ 8 a share.
The Knot ties itself up?
Some might think that the Knot has limited itself by targeting weddings and new families. Weddings are very large business, though. On average, an American wedding will cost $ 25,000 to $ 30,000. Because weddings are such big business, advertisers are willing to pay large cash to reach the audience. The Knot is also expanding its focus and media offerings. Additionally, The Knot is trying to expand its focus to catch a lot more of the low-budget, offbeat style weddings that are becoming more popular. The Knot appears to be doing very well, no matter if you love it or hate it.
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