The Bavarian Motor Works logo made quite an impression in a marketing display at a German film theater recently. Viewers observing a Bavarian Motor Works advertisement had a Bavarian Motor Works emblem imprinted on their retinas with a flash they could see after shutting their eyes. Viewers people interviewed after the show were excited, but the stunt raises questions about whether the technique is safe, or even legal. In any event, you know the business took out a large installment loan to have something such as this carried out. Resource for this article – BMW logo burned into the retinas of unsuspecting movie audience by MoneyBlogNewz.
BMW logo flash projection
No other logo has dated venture where the BMW logo went. Digital cameras use flash projection technology in them. In order to stamp the BMW logo into brains of viewers, this same technology was used. The gimmick is situated on how an image of the sun is imprinted on the retina after looking at it for an instant. It gives the appearance of a projection for a moment. This is even on the back of your eyelids. A large studio flash was at a German movie theater behind the screen. It was called Profoto Pro-7B. In front of the flash there was a BMW logo stenciled in.
What the BMW commercial looked like
People had projections into their retinas of the BMW logo during an ad for BMW motorcycles. Superbike world champion Ruben Xaus was in the commercial. Producers say the ad uses an after-image of the BMW brand to “literally get inside people’s heads.”. They even talked about the technique. They said a "harmless photo flash" was being used. Xaus says to the audience, "I am living my dream. ‘What dream?’ you ask. Just close your eyes and look deep inside yourself. Maybe it’s your dream too. It is in you.” Then the BMW logo is projected. This is for the audience. All they notice is an indiscernible flash. Xaus then says “Close your eyes and you will see it.”
Reaction to BMW logo flash
Audience members were amazed, despite being guinea pigs for an overtly subliminal marketing technique. Numerous wonder if burning the BMW logo into retinas at films is even safe. The Profoto Pro07B flash only lasts from 1/3,000 to 1/400 of a second, but it cranks out intensely bright light. Everyone knows looking at the sun isn’t a good idea and could be hazardous to the eyesight. Also, seizures are caused by brief, bright flashes of light like that.
BMW logo flash projection
youtube.com/watch?v=GR_vDq2iXJ4
Articles cited
Christian Science Monitor
csmonitor.com/Innovation/Latest-News-Wires/2010/1217/BMW-logo-branded-on-eyelids-How-did-they-do-that-video
CNET
news.cnet.com/8301-17852_3-20025875-71.html?part=rss&tag=feed&subj=TechnicallyIncorrect
The Epoch Times
theepochtimes.com/n2/content/view/47641/
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