Sunday, February 13, 2011

Activision kills Guitar Hero, DJ Hero; Rock Band may survive

"Guitar Hero", designed by Activision/Blizzard, has played its last chord. Activision could be shutting down “DJ Hero” and “Guitar Hero” within the next few weeks. Similar series "Rock Band" has not announced plans to turn off – yet.

‘Guitar Hero’ to be turned off

"Guitar Hero's" death was something that video game maker Activision announced Thursday morning is over. Everybody wanted the "casual-gamer" title before. It was a large hit among people. "Guitar Hero" had over $1 billion in sales in Jan of 2009 and was the first game to do so. U.S. sales past year dropped by more than 8 percent, costing the business $9.36 billion. As of February, Activision will turn off all sales, including downloadable content, for “DJ Hero” and “Guitar Hero.”. Activision will be laying off a staff of approximately 500 individuals.

’Rock Band’ may not get shut down though

“Rock Band” and “Guitar Hero”, while very comparable, are created by two different corporations. Distributing "Rock Band" and making deals is quite easy. It helps that Viacom and MTV Games are the ones that own the game. "Guitar Hero" controllers can be used to play "Rock Band" although the company is able to stay profitable with the more expensive setup pack. Sales of "Rock Band" have been strong. "Guitar Hero" hasn't had such luck. It is not true that "Rock Band" is safe though. It isn't doing super well. Several anticipated "The Beatles: "Rock Band"" to sell fast. This was when it came out in 2009. There was only $1.7 million of the product sold though. This was in three months time.

Music gaming in the near future

The announcement said that the "rapid decline in the music genre" has been clearly happening recently. This is why "Guitar Hero" is getting shut down. There have always been music genres for the motion-based systems. This includes both the Kinect and the Wii. There isn't really a band gaming part of the systems though. They are about dancing. A reduction in the hardware component of sales has been seen. This means that the lower-profit, higher-sales software could be necessary for businesses to make money.

Information from

Investor Place

investorplace.com/30610/activision-blizzard-atvi-guitar-hero-sales/

USA Today

content.usatoday.com/communities/gamehunters/post/2011/02/activision-dropping-new-downloads-for-guitar-hero-dj-hero/1



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