A new, and Guinness World Record has been officially announced. The record books have a new entry for “most costly domain name ever bought.” Sex.com was sold for over $13 million. The brand new owner of the site said he is making money from the site. As far as what will become of the famous domain name, the owner said he has “no immediate plans for commercialization." Post resource – Sex.com sets record for most expensive domain by MoneyBlogNewz.
Recognition for most costly domain name by Guinness
Sex.com is, in accordance with the Guinness World Records, “the most costly internet address website name.” Sedo is a domain-broker company that sells high-value domain names. It was the one that sold the domain name. In the last few years, pizza.com, Vodka.com and Russia.com all sold for seven figure numbers. While these short, succinct dot-com domains are valued very highly, new domains for instance .xxx are also being eyed by investors. Sex.com set the record with its $13 million price tag in Jan of this year.
Impulsive purchase with sex.com
An interview was given by the new owner to TechCrunch even though he plans on remaining anonymous. Since there is not any content on sex.com right now, it is redirected to an advertising site. The owner has a team "working on possibilities" to commercialize the website. There are "no instant plans" for it right now though. Escom, LLC, the previous owner of sex.com, had to file bankruptcy when it was not able to commercialize the website effectively. Reports are that the 125,000 visitors a day bring in “seven figures a year.”.
The future of sex.com
While advertising is bringing in seven figures for the most costly domain name in the world, the owners are considering other possibilities. It’s possible that sex.com might be an adult website, a technology site or even a pharmaceutical website. The goal of the owner is to create a business model that would allow sex.com to become a publicly offered business. Having a business model focused on adult content wouldn’t prevent sex.com from creating a public company. Brand new Frontier Media and Playboy are publicly traded corporations. This is the case even though they are both adult industry businesses.
Information from
Forbes
forbes.com/2001/05/25/0524porn.html
Tech Crunch
techcrunch.com/2011/01/04/so-you-just-bought-sex-com-for-13-million-now-what/
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