Current TV is hoping Keith Olbermann will transform the network from an also-ran into a contender. Olbermann, who left MSNBC without advance notice a couple weeks ago, introduced his new endeavor Tuesday. Olbermann will anchor the prime-time news lineup at Current TV with his signature brand of opinionated bluster.
Current TV no longer invisible
Al Gore founded TV Channel which might end up doing much better with Keith Olbermann now part of Current TV. Programming on Current TV was depending on short segments called “pods” targeted to an audience aged 18-34. You will find documentary re-runs happening like "The American Life" on Current TV programming as the pods never did well. There are about 23,000 prime time audiences of Current TV while 60 million cable subscribers can see it. Every weeknight, the "Countdown with Keith Olbermann" got about 1 million viewers. MSNBC appreciated this. Olbermann will hopefully be help Gore make the network do better.
Viewing what Keith Olbermann has to say
Current TV is anticipated to offer the opinionated Olbermann free reign to express his point of view. Because he donated to Democratic political candidates, he got suspended before departing from MSNBC. If Olbermann will be completely allegiant to Current TV as the "chief news officer," Gore said there won't be restrictions like this. Olbermann will even serve as executive producer of his nightly show and receive an equity stake in Current TV. At present, Current TV’s ratings don’t even make the Nielsen ratings. Olbermann's hire will be a great thing for Current TV's lineup in prime time commentary. Gore explained this in a teleconference.
Show will feature more of the same Olbermann
During the announcement of his move to Current TV, Keith Olbermann said that he accepted Gore’s offer for the chance to produce news independent of corporate interference. He called Current TV a “model truth-seeking entity.”. He said that the way stories are covered should not be decided by corporate individuals. His brand new show would be “an improved and amplified version of the show I just did.” This is what he explained.
Information from
Entertainment Weekly
insideTV.ew.com/2011/02/08/olbermann-current-TV/
USA Today
usatoday.com/life/television/news/2011-02-08-keith-olbermann-current-TV_N.htm
New York Times
mediadecoder.blogs.nytimes.com/2011/02/08/keith-olbermann-to-host-show-and-have-executive-role-at-current-TV/?hp
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