Saturday, April 17, 2010

Toms Shoes: A Day Without Shoes for awareness

A Day Without Shoes is a yearly one-day event began by California company Toms Shoes.

A Day Without Shoes aims to raise awareness of children that do not have access to shoes. The act encouraged by Tom Shoes for participants is to do just that – go a day, or even 10 minutes, without shoes – it won't take quick cash, and it is a simple act.

Toms Shoes raises awareness

Tom Shoes is based in Southern California and was founded in conjunction with a a non-profit organization.

Every pair of shoes that Tom Shoes sells, they will match it with a pair of shoes they donate to a child in need – giving guaranteed loans of opportunity just for price of a pair of shoes. Since Might 2006, when they were founded, the one-for-one program has given away over 600,000 pairs of shoes to kids in need.

2010 Day without shoes

Those who usually wear shoes in America are asked by A Day Without Shoes so "Bare Your Sole" to help raise awareness. Most developing countries have kids that grow up barefoot.

Without shoes, many kids suffer cuts, scrapes, infections, and a condition called Podoconiosis. Kids are also unable to attend school without shoes.

How will I be able to involve myself with A Day Without Shoes?

Getting involved in A Day Without Shoes is simple. Start by making yourself go barefoot today. If you’re walking to work or just at your desk in class, just don't wear shoes.

See what it is like to walk down the freezing cold sidewalk without protection on your feet. Get the experience of life without shoes. If you would like to get really involved then you are able to register your shoelessness at www.onedaywithoutshoes.com. If on twitter, the hashtag #hardwithoutshoes is just what they are using to track exactly what life without shoes is like.

@TOMSshoes is also posting throughout the day. Different areas of the country should be posting Facebook groups for those joining in on the One Day Without Shoes.



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